Jessica Gonzalez '17 is a recent graduate from The University of Texas at Austin and now the new Brand Development Manager at Tik Tok.
Q: Can you explain for us what you will be doing as a Brand Development Manager at TikTok?
A: As a Brand Development Manager my team is directly responsible for building relationships and helping clients drive business results on TikTok on the Growth scale. Essentially, I will be consulting and working with clients to build a partnership with TikTok and drive value for both TikTok and the client with TikTok's entertainment platform.
Q: What inspired you to get into this line of work?
A: I majored in Communication and Leadership in college which allowed me to explore different lines of work throughout different internships, as a person who has interest in different areas, my major enabled me to explore those areas and it worked perfect for me. I’ve always been very creative and I was interested in exploring this new path in technology. As you start your professional career it is important to be open to new opportunities, and always remember to grow and learn from every opportunity.
Q: What do you look forward to when it comes to working at a major and emerging entity like TikTok?
A: When you work for a rocketship company like TikTok, change and impact are constant. I look forward to seeing the impact that TikTok will bring to new clients and how I was part of it. I am proud to work for a company that has revolutionized the way advertisement and social media works.
Q: Did your experience at Saint Joseph Academy have a significant influence on your career?
A: In Highschool I was bold and opinionated, not much has changed. Staying humble, making the best out of any opportunity and having a willingness to give back to others is something I live by.
Q: What are some of your favorite memories of SJA?
A: I had a lot of great memories but If I had to choose I really enjoyed Mr. Millers and Mr. Bonet's class. More than just being my teachers, they had a positive impact in my day to day life back in High school. Their positivity and noble ways of teaching encouraged me to try a little harder and encouraged me to learn. I carried that not just in school, but in every challenge I’ve encountered in life.